To spend or not to spend that is often the question!

For most, Marketing Budget is what businesses often think of a cost over an investment, it’s seen as a spend so comes with the urgency to be instantly successful and with no room for failure. These investments have a price tag that a business is prepared to pay and will only be acceptable if that fee is at least covered by sales.

However, When the coin is flipped and it becomes an investment, more time and effort are usually given, with test and measure, tweaks and an overall campaign feel is had. This often brings better final results and a better ROI as the goal is to find a winning formula over instant sales.

If you are like lots of businesses and need to work your campaigns harder, then here is 6 easy fixes to optimise your marketing budget that you can look to implement today.

1. DEFINE YOUR EXPECTATIONS AGAINST THE BUDGET

Budget always holds the key to a successful marketing campaign, not necessarily the amount spent but the results it brings against expectation. We have worked on campaigns that are 10p a lead and still the client is pushing for less PPC, we have worked on campaigns where a lead can be in excessive of £100 per lead and the client is delighted, it’s built on realistic expectations and regular tweaking to build a brilliant ROI. When the plan is set, goals aligned and budget is agreed then everyone is invested in the success. It is normal and natural then to want to invest more into the campaign as you have real results to analyse removing the risk that you first felt.

2. DEFINE YOUR AUDIENCE

Nothing waste’s marketing budget quicker than promoting to the wrong audience, so stop and take your time thinking about who you want to buy from you, where they are likely to be located, what interests? what social platforms? how old are they? what job role? and so on. Define whatever you think is needed to put the perfect person in front of you, now return to your marketing and make the changes needed.

3. POWER MOVES

We use power moves a lot at Optimise Your Marketing, they are simply taking 2 marketing areas and allowing them to work together. Think SEO with Your Website, Landing Page with your Socials, Links in your Blogs (the list goes on). When you mix 2 areas you are making either the customers journey better or your online stronger depending on which power move you are using.

You Can See More About Power Moves Here

Start by thinking about your current marketing and see what you can connect together for a better result. Now considering the marketing budget, you will see better results as the customer or search engine can find what they are looking for.

4. REPURPOSE

Re-using your great content is acceptable but only if it’s still relevant, that popular article about ‘Fax Machines’ may well have worked well 40 years ago but isn’t relevant today. Read the content you are thinking of using and re-use if required. The reason is because if it was successful the first time, it’s likely to be the second, so from your marketing budget you are promoting something with a great head start against something that is unknown. It’s also likely to be carrying SEO power through it’s likes, impressions, authority etc.

As you go through the content write a ‘common denominator’ list of titles, content, CTAs that seem to be working so you can build an optimising strategy for future content.

5. IF ITS BROKE DON’T FIX IT

Not really, continue to optimise your marketing budget by making small tweaks and purpose made changes to your campaigns daily. Even if you are happy with the results you should run A/B tests to see if it can be improved further. I

f however you have a campaign where you really can’t make an impact then yes add to the archives but make sure you have taken the learning along the way.

6. GET HELP

When it comes to your marketing budget then seek help where needed, every penny really will count and could stop you marketing in the future as you won’t risk spending on online marketing again (which could be detrimental to your future success). Instead find marketing experts that can guide you or can work on the campaign increasing the overall ROI.

If you would like help with you online marketing or would like to see why your campaigns aren’t quite working for your business then contact the team below: -

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