Inspiring Success Stories: A Showcase of Great Online Marketing Examples
Incredible Online Marketing Campaigns That Caught Our Attention
I’m lucky that as part of my day job i get to crawl the socials (some days are better than others!) but I do from time to time come across some real gems in terms of campaigns that we believe are great. For us it’s the generic campaigns but those where you imagine a host of great people discussing at length what they want to achieve and what they will post to achieve it. These campaigns deserve our time, our respect and of course congratulations., enjoy x
1. Dove's Real Beauty Sketches (The Emotion Example)
Dove's Real Beauty Sketches campaign, launched back in 2013, is a great example of powerful ‘storytelling’ in online marketing. This social experiment-turned-viral video demonstrated how women often view themselves far more negatively than others do. The campaign tugged at heartstrings worldwide and garnered more than 67 million views in just the first month, sparking a global conversation about beauty standards. When a brand sells the emotion or the cause over the product we tend to see more love and engagement which leads to more reach and visibility and yes you guessed it more potential sales opportunities!
2. ALS Ice Bucket Challenge (The Engagement Example)
The ALS Ice Bucket Challenge is simply too groundbreaking not to mention. This viral phenomenon not only spread like wildfire throughout social media but also made a significant impact on ALS awareness and funding. In short, celebrities and ordinary folks alike were dumping buckets of ice-cold water on their heads and challenging others to do the same or donate to the ALS Association. What was interesting to see was the mass domino effect it had, not just from the light humour of the challenge but the naming of friends you pass the challenge too. As engagement goes this will always be a hard one to beat.
3. Spotify Wrapped (The Personalisation Example)
The annual Spotify Wrapped campaign never fails to amaze me. Giving users a personalised summary of their listening habits, blending data visualisation with a touch of friendly competition, it's a brilliant example of using customer data to create shareable and engaging content. Seeing how much time I spent listening to my favourite artists never ceases to shock, intrigue, and delight. It’s also probably the BEST example I can find of personalised marketing, as humans we love things to be quick and easy so Spotify do the hard work by collating your data to give you a list of your favourite songs, which you really appreciate! The example here is a great reminder to look at your marketing and see how you too can delight your audience.
4. Airbnb's "We Accept" Campaign (The Inclusivity Example)
Timed perfectly with the turbulent political landscape of 2017, Airbnb launched a powerful campaign, "We Accept," using a diverse range of faces to spread their message of acceptance, inclusivity, and belonging. Rather than solely focusing on the rental aspect of their services, Airbnb managed to tap into the human side of their brand - a move that played right into their slogan, "Belong Anywhere." Air BnB humanised their brand and spread the message about inclusivity which is so important in todays world, in essence they already had these values but this campaign for me allowed them to showcase it.
5. Old Spice's "The Man Your Man Could Smell Like" (The Funny Example)
Who could forget the humorous and memorable Old Spice campaign, featuring the ever-charming Isaiah Mustafa? This viral hit, which launched back in 2010, redefined Old Spice's brand image and set an entirely new standard for humor and creativity in online marketing. To this day, the iconic line, "I'm on a horse," never fails to make me laugh.
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Hopefully, they have made you stop and think about your posts and the impacts that they could be having on people. Acknowledging that people are often in a different place to what they portray (not always) makes marketing harder as what you think is not always correct. Be confident in your brand, your business and the message you send and always with the respect to your audience.
