Updating your Google My Business (GMB) listing with new products or services is an essential strategy for optimising local SEO and enhancing your business's visibility on Google Search and Maps. Here’s a detailed guide to executing this update effectively, incorporating key marketing strategies to ensure maximum impact.

Step-by-Step Guide to Updating Your GMB Listing

1. Access Your GMB Account:

   • Log in to your Google My Business account. Ensure you have administrative access to make updates to your listing.

2. Navigate to the Products or Services Section:

   • In the dashboard, find the section labelled ‘Products’ or ‘Services’. This is where you’ll be able to showcase your latest offerings.

3. Adding New Products or Services:

   • Click on ‘Add Products’ or ‘Add Services’. For products, upload high-quality images that are visually appealing and accurately represent what you offer. Use clear and concise names and descriptions for each product or service.

   • For services, categorise them appropriately and provide detailed descriptions. Highlight any unique selling propositions (USPs) or special offers that differentiate your offerings from competitors.

4. Optimise Descriptions with Keywords:

   • Utilise relevant keywords within your descriptions to improve search engine visibility. Consider using tools like Google Keyword Planner or SEMrush to identify high-traffic keywords related to your products or services.

5. Include Pricing Information:

   • If applicable, include pricing information. Transparency in pricing can enhance customer trust and improve conversion rates. For variable pricing, consider including a starting price or price range.

6. Utilise Call-to-Actions (CTAs):

   • Incorporate strong CTAs to encourage potential customers to take action. Phrases like “Call Now”, “Visit Us Today”, or “Order Online” can guide users towards making a purchase or contacting your business.

7. Regularly Update Your Listing:

   • Consistently updating your GMB listing with new products or services is crucial. This not only keeps your audience informed but also signals to Google that your business is active, potentially improving your local search rankings.

8. Monitor and Respond to Customer Feedback:

   • Engage with customer reviews related to your new products or services. Positive interactions can boost your reputation and encourage more visits to your listing. Use negative feedback constructively to improve your offerings and customer service.

Media Buying and Budget Management Strategies

1. Targeted Local Ads:

   • Consider investing in Google Ads to promote your updated GMB listing. Use geo-targeting to focus on specific regions where your potential customers are located. This will maximise your ad spend efficiency and drive relevant traffic to your listing.

2. Allocate Budget for Seasonal Changes:

   • Adjust your budget allocation based on seasonal trends or special promotions. For example, if you’re launching a new service during a peak season, increase your budget to capture heightened demand.

3. Leverage Retargeting Strategies:

   • Implement retargeting campaigns to reach users who have previously interacted with your GMB listing. This can help in converting interested prospects into customers by keeping your business top-of-mind.

4. Analyse Performance Metrics:

   • Use Google Analytics and Google Ads reports to track the performance of your campaigns. Focus on metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to refine your strategy and optimise budget allocation.

5. Experiment with Ad Formats:

   • Test different ad formats, such as display ads, search ads, and video ads, to determine which resonates best with your audience. Use A/B testing to compare performance and make data-driven decisions.

_____________________

Conclusion

Updating your GMB listing with new products or services is more than just a regular maintenance task; it’s a strategic opportunity to enhance your local SEO and attract more customers. By combining effective listing management with targeted media buying and budget strategies, you can significantly boost your brand’s visibility and drive growth. Remember, consistency and strategic planning are key to maximising the impact of your GMB updates.