Facebook Strategies
THE FACEBOOK TRENDS YOU SHOULD KNOW ABOUT TO BOOST YOUR BUSINESS STRATEGY…
(Week 46 - 12.11.24)
Facebook has the most reach after YouTube!
Interestingly, Facebook has the second-broadest coverage among all the demographic groups, including age range, income, location…and only comes second to YouTube when measuring percentages of social media users.
The long story short is - The majority of people still use Facebook, and unlike on YouTube you don’t just have to post video to grow your following. The versatility of content formats on Facebook combined with its massive reach makes it a no brainer for businesses… even in 2024!
Take action:
Make sure your Facebook strategy is not just an after thought.
Ensure you understand your target audience, and the types of content they engage and interact with by reviewing your analytics regularly.
(Week 45 - 05.11.24)
Facebook is as popular as Google for Local Business searches!
Many of us use Google to search for businesses, but, it may surprise you that just as many people use Facebook for the same thing?! Stats show that 51% of people use Google and 49% use Facebook when searching for a local business.
Organic search results can help customers find your Facebook Business Page, but, with ads targeting your local community, you could unlock features that will help promote your business & events.
Take action:
Ensure you’ve added your full street address to your Facebook Business Page to access local promotional tools & ads.
(Week 44 - 29.10.24)
How to Work With Influencers on Facebook
To pull off a great influencer marketing campaign you need to work with experienced Facebook social media influencers who share your brands values.
There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit.
Instagram still remains the platform of choice for social influencers - however, in an already saturated market, being ahead of the curve on Facebook could work in your favour?
Take action - How to create an influencer marketing strategy:
Determine your goals - The number-one goal for brands using influencer marketing should be to gain a new target audience. Influencer campaigns extends your reach to that person’s followers, but, notice that the goal is simply to reach new customers, not necessarily to make a sale right off the top.
Know who you’re trying to influence - The first step is to define who you want your audience to be, then you can match the influencer you’d like to work with for this demographic.
Understand the rules - Influencers must identify sponsored posts. The specific rules vary slightly by country, so check the most current requirements in your location. Using the Branded Content tag to identify the relationship and using hashtags such as #ad or #sponsored shows the audience transparency.
Consider the three Rs - Influencer marketing is made up of three components: Relevance, Reach, Resonance.
(Week 43 - 22.10.24)
Facebook Chatbots for Business
Facebook Messenger’s built-in bots could elevate your customer service experience, helping you to stand out from the competition. Here’s how…
Most businesses don’t have the resources to offer 24/7 customer service, fortunately though, Facebook Messenger bots don’t need to sleep and need a monthly salary! They can answer your customer questions, track deliveries, make product recommendations and even close a sale for you any time - day or night!
Facebook chatbot is a an automated messaging software built into Facebook Messenger that uses ai to converse with people. They can be programmed to understand questions & provide answers…
Take action:
Make sure your customers know they’re interacting with a bot. Introducing the bot with a chosen name can be a good way to start.
Program your chatbot to take the lead - guiding the user through the experience by asking questions or using prompts to speed up the conversation.
use the typing indicator (three dots) if the bot needs time to process a request so your customer knows things are still happening.
If your chatbot can’t solve the enquiry, pass the conversation back to a real person and set expectations about when the customer can expect a human response.
(Week 42 - 15.10.24)
Did you know…Text only posts get BIG engagement on Facebook!?
While X (Twitter) may still be the most popular platform for text-only content, Facebook pulls in some pretty hot engagement stats too.
The most successful text posts are engaging because they offer value - being entertaining or educational are the two most popular ways to achieve this.
Take action:
Try repurposing your top text posts on X (Twitter) or LinkedIn as a Facebook text posts.
Dress up text posts for Facebook by adding them into simple graphic templates that can be used on other visual platforms (e.g Instagram) too.
Run an experiment! Test text posts vs. graphic vs. video posts and see which gets the most engagement on your Facebook Page, and start using these learnings to change your strategy.
Keep it short - Make sure your text communicates what you want people to see at a glance.
(Week 41 - 08.10.24)
Facebook Marketplace is the new default
Facebook Marketplace has taken over as the default local buy-and-sell source with about one in three people around the world using it!
So what does that mean for your business? Well, for one it’s free to list products on Facebook Marketplace. For another, you can use Facebook Commerce to automatically upload your product catalog and show products across Marketplace and use your Facebook Business Page to run ads on Marketplace too, either for your local business or to sell products and services from anywhere!
Take action:
Marketplace is a powerful tool for local businesses, so try listing your products or services to capture a local audience.
If you sell online, connect your e-commerce platform like Shopify with Facebook Commerce to enable easy listing creation in Marketplace.
(Week 40 - 01.10.24)
New to Facebook ads - Advantage+ campaigns.
Facebook now offers AI-enhanced ad targeting, known as Advantage+ campaigns. Besides being simple to set up, Advantage+ also offers substantial cost savings such as lowering the cost per purchase, increasing conversion rates and decreasing cost per acquisition.
To try an Advantage+ campaign for yourself, simply create a new ad in Meta Ads Manager, then continue with the recommended settings option (as image below). You’ll still have the option to tweak things if you prefer, or make life easy and let Facebook’s AI wizardry optimise your ad performance for you!
(Week 39 - 25.09.24)
Meta AI…Have you tried it yet?
Meta launched Meta AI in April (2024) as Facebook tries to become our “everything” platform again.
The new feature can help users find anything from a restaurant recommendation, to answering questions and even generate images.
Meta AI is built into the Facebook mobile app and is also available across Instagram, WhatsApp, and Facebook Messenger.
Whether you love or hate AI, it’s now so mainstream, you’ve got to pay attention to its marketing potential.
How it can help you:
Try to imagine how your audience may use it? And how it may present your business to them in searches?
Use this tool to help create content faster.
*Image generation is currently on available in the US, however we expect this to expand globally soon.